Something expressive is coming.
Comfortable streetwear with a quiet edge, designed in London and printed to order.
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The hoodies
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Prime Logo Hoodie | Black, Unisex
Regular price £39.99 GBPRegular priceSale price £39.99 GBP -
Prime Sunday Hoodie | Peach, Unisex
Regular price £39.99 GBPRegular priceSale price £39.99 GBP -
Prime Heritage Hoodie | Burgundy, Unisex
Regular price £39.99 GBPRegular priceSale price £39.99 GBP
Prime Apparel London
Fashion as a statement
What you wear says something: who you are, where you have been and what made you that way. So we make comfortable, relaxed pieces with clean designs and a small detail that gets noticed. Nothing shouty, nothing generic.
How it works
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Made to order
Every piece is printed when you order and designed in London, so nothing is wasted.
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Shipping
Free UK shipping on orders over £80. Once your order ships, delivery takes 5-7 working days in the UK and 10-14 for EU and international orders.
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Returns
14 days to return unworn items with tags. Email sales@primeapparellondon.com to start a return.
Questions
What size should I order?
Our hoodies have a unisex cut. Between sizes? Size up for a roomier fit or down for a closer one.
How long does delivery take?
Each piece is made to order, so production comes before shipping. Once your order ships, delivery takes 5-7 working days in the UK and 10-14 working days for EU and international orders.
Will I pay import duties?
International orders may be subject to import duties and taxes, which are the buyer's responsibility.
What is your returns policy?
Returns are accepted within 14 days of receipt if the item is unworn, with tags. Email sales@primeapparellondon.com to start a return.


